THE CHALLENGE

The National Center for Civil and Human Rights believes in justice and dignity for all – and the power of people to make this real. The center started a campaign called “Campaign for Equal Dignity”. This campaign is geared towards galvanizing people who believe in human rights to demand equal dignity for all. The challenge for this project was to create awareness about this campaign using on of the five tenets within the campaign: Health Security, Economic Stability, Justice for All, Voting Rights and Quality Education.

THE SOLUTION

Racism has been a major issue around the world these past couple years especially in America. Therefore, out of the five tenets for the Center’s campaign for equal dignity, I chose to create awareness through “Justice For All”. The goal was to draw attention to the fact that Racism and Injustice have been going on for too long. I achieved this by using typography and motion. I sought to use the elements within the center’s brand identity mainly, the identity for this campaign so this promo ad can be close-knit with other deliverables.  

Sound design was a crucial element in capturing the viewers attention to make this project a success. A ticking clock with a bell proved to be effective with creating the idea of time fleeting and was cohesive with the message of the entire project. 

Process Book

After Effects, Illustrator, Photoshop, Logic Pro

THE WORK

+ Animation
+ Poster Design
+ Sound Design

After Effects, Illustrator, Photoshop, Logic Pro