THE CHALLENGE

The Museum of Design Atlanta (MODA) was seeking a versatile design template for rack cards for a series titled “Signature Series”.  These rack cards had to be designed in a way that can be used by various artists exhibiting at the museum. The rack cards were going to serve as promotional material and provide information about the artists and their respective exhibitions. As a designer, my task was to create a visually captivating and cohesive design template that aligns with MODA's brand guidelines while accommodating the unique styles and content of three exhibiting artists: Richard Avedon, Jeff Koons, and Keith Haring.

THE SOLUTION

For the rack card template, I created a design that combines the contemporary aesthetic of The Museum of Design Atlanta (MODA) with elements that reflect the unique styles of the three exhibiting artists: Richard Avedon, Jeff Koons, and Keith Haring. The design aims to provide a cohesive and visually engaging template that can be easily adapted for future artists.

Process Book

THE WORK

+ Rack Cards

InDesign, Photoshop